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Get accurate earnings estimates based on different CPM rates across countries. Each region has its own advertising value.
See your potential earnings update instantly as you adjust view counts and countries. Make informed decisions about your content strategy.
Understand how YouTube's revenue sharing works and how different factors affect your potential earnings.
YouTube pays creators based on ad impressions rather than views directly. Your earnings are calculated using CPM (Cost Per Mille), which is the amount advertisers pay per 1,000 ad views. YouTube takes approximately 45% of ad revenue, leaving creators with 55% of the total advertising revenue generated by their videos.
Several factors influence your CPM rates: viewer location (country), video niche/topic, audience demographics, seasonality (rates are typically higher during Q4), ad engagement, video length, and advertiser competition in your niche. Finance, business, and technology content typically earn higher CPM rates than gaming or entertainment videos.
CPM rates vary by country due to differences in advertising budgets, market competition, purchasing power, and digital advertising maturity. Countries like the United States, Australia, and many European nations have higher CPM rates due to stronger advertising markets and higher ad spending. This is why targeting specific countries can significantly impact earnings.
CPM (Cost Per Mille) is what advertisers pay YouTube per 1,000 ad impressions. RPM (Revenue Per Mille) is what you as a creator earn per 1,000 video views. RPM is typically lower than CPM because: not all views include ads, YouTube takes a 45% cut, and RPM accounts for all views while CPM only counts monetized views.
To maximize your earnings: create longer videos (8+ minutes) to include more mid-roll ads, target topics with higher CPM rates, build an audience in countries with higher ad rates, increase viewer engagement and watch time, create advertiser-friendly content, and diversify your revenue with channel memberships, Super Chats, merchandise, and sponsorships.
